Skip to main contentSkip to navigationSkip to navigation
United Australia party leader Clive Palmer has failed to capitalise on an election advertising spend estimated at close to $100m.
United Australia party leader Clive Palmer has failed to capitalise on an election advertising spend estimated at close to $100m. Photograph: Jono Searle/AAP
United Australia party leader Clive Palmer has failed to capitalise on an election advertising spend estimated at close to $100m. Photograph: Jono Searle/AAP

Clive Palmer’s massive advertising spend fails to translate into election success for United Australia party

This article is more than 1 year old

Clive Palmer’s mammoth campaign spend of close to $100m has failed to deliver his party results, with its primary vote failing to reach 5% across the country.

In both regional and metropolitan areas, the United Australia vote increased slightly to about 4.7%, and was strongest in Queensland where it polled close to 6%.

But as expected, the party did well in outer suburban areas that were hit particularly hard by the pandemic, with it polling about 10% in the seats of Holt, McMahon, Calwell, Bruce, Wright, Forde and Scullin.

map of minor party voting

Pauline Hanson’s One Nation party polled higher than the UAP, recording about 6% of primary votes nationally. The party this year stood in almost all lower house seats, boosting the count.

At the 2019 election, when Palmer’s campaign was credited with helping erode Labor’s primary vote with its campaign against Bill Shorten, the party recorded a primary vote of 3.4%.

United Australia leader Craig Kelly, who defected from the Liberal party to sit on the crossbench, managed to secure just 8% of the primary vote, with the south-west Sydney seat of Hughes expected to return to the Liberals.

Palmer has spent tens of millions of dollars in the lead-up to the election, campaigning on the issue of freedom and opposing Covid vaccine mandates and lockdowns.

Sign up to receive the top stories from Guardian Australia every morning

He has also campaigned strongly against both major parties, urging voters to put the Liberal and Labor party last.

In the final days of the campaign, Palmer accused the major parties of wanting to give up control of Australia’s health department to the “Chinese-controlled WHO”, in double-page newspaper advertisements across the country.

“They will control our lives. Unelected Foreigners controlling Australia? Not on our watch,” Palmer said.

Ahead of the election, Kelly said he was hopeful of picking up seats in the outer suburbs of Sydney and Melbourne that had been hit particularly hard by Covid lockdowns.

“Whatever the result is we’ll all be able to hold our heads high because we’ll be on the right side of history,” Kelly told Australian Associated Press.

But while it was able to increase its vote in many of these seats, its vote has failed to influence the outcome.

Labor MP Julian Hill, who holds the seat of Bruce, has described Palmer’s party as a “giant preference scam” to help Scott Morrison remain in power.

The UAP campaign, the most expensive in Australian electoral history, may have contributed to the record vote for minor parties and independents at this election, with Labor’s primary vote at 32% and the Liberal and National coalition with a primary vote at 34%.

More on this story

More on this story

  • Australia election: 10 lessons UK politics can learn

  • World leaders respond to Anthony Albanese’s Australian election victory

  • Australia’s rightwing government weaponised climate change – now it has faced its reckoning

  • Australia’s government is changing after nine years of the Coalition – what happens next?

  • Voice, treaty, truth: what does Labor’s commitment to Uluru Statement from the Heart mean?

  • Scott Morrison sheds tears as he gives last prime minister’s speech at his Horizon church

  • Tim Wilson admits defeat but other Liberal MPs yet to concede to teal independents

  • Tony Abbott and Scott Morrison have emptied the Liberals’ broad church

  • Australian election 2022: how the night and results unfolded with Amy Remeikis – video

Most viewed

Most viewed