Half of traditional Coalition voters currently favour One Nation. Why?

Dear

Most polling tells you what might happen. Qualitative polling tells you the why - what motivates respondents, not just what they are doing.

For 25 years I have been using the Internet to ask Australians why they vote the way they do. This is a project originally undertaken under the banner of On Line Opinion, and now maintained by this institute.

We have a community of almost 7,000 Australians of all political persuasions who share their views with me. It blows me away when I think of the trust they put in me to analyse them correctly as well as to keep their personal details secret. It takes around 15 minutes to complete one of my questionnaires, so they also invest a considerable amount of time.

The results are often stunning.

The function will be held at 3 Edward Street, which is to become our new functions  head quarters Wednesday week, September 2, at 6:00pm for  6:30 pm. To book click here.

An example is that while virtually everyone was predicting Campbell Newman to win in 2015, I predicted Annastacia Palaszczuk. It was there in the research but everyone else ignored it. I can remember being interviewed on ABC Radio National the Monday before the election and being laughed at by the interviewer and another interviewee. But I even had the betting ticket sitting in my pocket.

This function will be based on our latest polling where 1,053 Australians told us how they would vote if there were a federal election next weekend, and why. A similar poll conducted in January said that roughly half those who consider themselves Coalition voters are actually now planning to vote for One Nation, and many of these voters are extremely well-informed, unlike the stereotype.

But they're not necessarily voting for One Nation because they think it can win, or even because they want it to win.

Come along for an evening of wine food and conversation, and some very sharp analysis that you won't get anywhere else.

To book click here.

Kind regards,

GRAHAM YOUNG
EXECUTIVE DIRECTOR
AUSTRALIAN INSTITUTE FOR PROGRESS